The exchange is a financial and investment platform on which various assets are bought and sold. All world exchanges are divided into three main categories - commodity (oil, metals, grain crops, etc.), stock ( stocks, futures, bonds) and foreign exchange (cash funds of various countries). Separately, the precious metals exchange is distinguished, on which  gold, silver and platinum are traded .

 

The most famous currency exchange, which today no longer needs to be introduced, is the Forex trading platform,  but there are others, for example about one rather successful you can read here https://www.avatrade-review.com/reviews In all cases, trading on exchange platforms is carried out by traders who work on brokerage platforms. Earnings of the trader is formed due to the difference in the price (quotes) of the purchased and sold assets. It should be noted that today not only the currencies of leading powers are traded on the Forex exchange, but also other assets - shares of large companies, precious metals, cryptocurrencies.

 

A brokerage platform is a multifunctional system that provides a trader (trader, player) with all the necessary tools for concluding transactions. Such projects charge a commission for their services, which is offset by security guarantees for contracts and deposits. At the same time, brokerage companies offer their customers a wide range of benefits and opportunities.

 

To start trading on the Forex exchange, you must have the following three factors:

 

• the desire to constantly learn, improving in the profession of a trader;

• the presence of start-up capital, which can be a relatively small amount (for example, $ 200-300);

• serious attitude to study all the nuances of exchange trading at the initial stage, complemented by intensive training with conditional (demo) accounts

 

Today on the Internet you can find an impressive number of training lessons to help you learn the basics of stock trading. It should be understood that only prolonged practice when working with conditional and real money can bring a participant in transactions to the optimal level of profitability.

 

IMPORTANT! Any exchange transactions involve certain risks. There are no 100% guarantees in this world. The key task of a skilled trader is to minimize such risks with a wide arsenal of legal means. If you seriously decide to start trading on the Forex exchange, at any time be prepared for certain losses, which, if the strategy is right, will always be less than the total income.

 

Speaking of illegal exchange transactions, such schemes include, first of all, contracts concluded on the basis of insider information, that is, information obtained “behind the scenes” or through economic or financial espionage.

 

At the end of the introduction, it is worth noting that the money earned on the currency exchange cannot be attributed to easy income. Therefore, if you expect to find in this area the mythical button “Get rich in a minute”, you better stop reading at this place and forget about this type of earnings forever.

 

How to make money on the Forex exchange

This will be the smallest paragraph. Buy cheaper and sell more. They wait for the “peak” or “bottom” of the quote, close the deal depending on the strategy and the current situation. In simpler words, they resell assets with a profit for themselves, the price of which is constantly changing.

 

10 step-by-step rules for beginners

 

1. To get started, select and study the financial service with which you will work with your  . It can be popular electronic money - Yandex.Money, Webmoney, Qiwi or with registered bank cards VIZA and MASTERCARD.

 

1. The second stage is the development of exchange terminology. A very important point on which the understanding of all future lessons, tips and forecasts will depend. It is worth noting that the modern dictionary of the trader includes at least 100 specific terms, the meaning of which you must fully understand. The basic “ten” of symbolic definitions and concepts must be memorized.

 

1. Compare the learned terms with practical examples. Read articles on the general specifics of Forex contracts. Learn about currency pairs and their characteristics. Recognize the difference between major and exotic currency pairs.

2. Make a list of the main trading instruments with common characteristics, options and features. The following concepts and functionalities should be included in such a registry:

• buy swap, sell swap;

• spread, margin, swap and lot;

• trading signals;

• CFD contaracts;

• click map

• MTF Stochastic indicator;

• volatility calculator;

• currency pair correlation chart

 

Carefully study each position with practical examples, which will help

you in the future to correctly use the entire available arsenal of funds for successful transactions. Along the way, it is worth noting that both free and paid instruments are used for Forex trading, most of which your brokerage company will offer you.

 

1. Choose the broker with whom you are going to cooperate in the process of trading on the currency exchange. The main selection criteria are the company's reputation with the feedback of traders, the size of the commission, the list of exchanges that this broker works with, the offered benefits, the availability of free training programs. The key point is the size of the  and  . A serious plus can also be the presence of a mobile application. Before making a decision, check the “black lists” of irresponsible brokers, which are constantly updated on the Internet.

 

1. Carefully study the functionality of the brokerage platform. It is very important to thoroughly explore all the possibilities offered. Often an unobtrusive option can significantly increase the likelihood of successful contracts.

 

1. Complete the entire training program offered by your chosen broker. Such lessons can be provided free of charge and for a fee. At this stage, one significant point should be taken into account. Some short-term lessons with rich informative content are many times more useful than long stupid confused lectures. The quality of training programs depends on the competence of a brokerage company and the talent of a teacher. Unfortunately, there is no unambiguous criterion for the right choice of quality teaching lessons.

 

1. In any case, intensively study on your own - since there are a lot of opportunities on the Internet for this. The main disadvantage of such training is the need to spend a significant amount of time on screening of repetitive and low-value materials. Make a plan with the points you would like to explore. This may include basic terms and their practical meaning, basic Forex trading strategies, how to make money on specific schemes (for example, CFD contracts). If possible, read the literature - "Forex for Beginners", "Trading is Your Way to Financial Freedom."

 

1. After completing the above steps, start trading on demo accounts. Take this moment as seriously as possible, as if you are risking real money. Such trainings should use all your knowledge. Hone all actions in long and short positions to perfection. Practice trading signals. Run through the automatic and manual options of the brokerage platform functionality to perfection.

 

1. Determine the amount of the initial deposit that you are willing to spend on a real stock exchange game. At the same time, remember about the leverage that allows you to conclude transactions for amounts that are several times the size of your deposit. Choose currency pairs for contracts, determine your strategy, replenish your trading account and start making your game.

 

Secrets of Successful Deals

 

• choose currency pairs correctly;

• carefully use the entire range of trading and exchange instruments;

• Constantly interested in short-term and long-term economic, financial and political forecasts that may affect the quotes you are interested in;

• skillfully use all the benefits and opportunities provided by your broker;

• Be mentally prepared for certain losses at the initial stage;

• save every dollar to accumulate strong capital with which you can earn even on minor currency fluctuations;

• diversify exchange contracts by reasonably distributing transactions between several currency pairs (stocks);

• initially tune in to cool-headed decisions - any excitement can lead to the failure of all calculations

• Finally, another useful tip - never enter into random contracts "for good luck!" Even if you are lucky several times, sooner or later such rash steps will lead to serious losses.

 

Conclusion

In conclusion, I would like to note - at first glance, many of the terms, concepts, operations and tools of the Forex exchange can scare off their complexity and incomprehensibility. However, in fact, if we analyze each position separately, then almost any person can understand its essence and principle of work. No wonder many famous brokers and traders started from scratch, independently exploring all the nuances of exchange trading. The MAIN RULE is patience, diligence and determination. As the legendary rich man John Rockefeller noted precisely: Clarity and concreteness of the goal is one of the main components of success, regardless of what a person is striving for . Good luck with your deals!

 

Typically, students perceive an essay as a regular essay on a given topic, although even from a translation of ezzai (French) it follows that the essay is, rather, reflection on a specific issue, conveying their vision, essay. Compositionally, an essay presupposes a freer presentation of thought than an essay where there must be three or more parts. If in the essay the student is “tied” to public opinion or another reliable source, then in the essay the topic can be interpreted as an expression of his individual opinion on the issue under consideration.

Of course, writing such a work requires knowledge on the issue, the opinion of which will be presented, so you need to know exactly what the essay is and how to write it correctly. The small size of the essay text implies the brevity, conciseness and clarity of the author’s thoughts. While the composition assumes liberty in presentation, the essay “holds” the author within two to five pages of typewritten text (computer). Find more at the https://www.academicsaviour.com

Distinctive features of the essay genre:

• the topic is always specific. Unlike the essay, where the range of questions can be extensive, the essay has a narrow focus
• The essay presupposes the expression of an individual, that is, the subjective opinion of the author, therefore there are no conclusions, generalizations or conclusions about the subject of the description
• For the essay genre, the author’s personal characteristics are important, because the essay expresses the opinion of a particular person on a particular issue

Examples of topics for an essay can be very different - from philosophical to literary and journalistic, historical, including biographical essays and others. By the way, fiction also refers to an essay when the subjective opinion of the author is used to describe the event.

 

The beginning of the essay should contain a certain provocation so that the reader becomes interested in the question of research. Quite often, to start an essay, they choose an aphorism or statement that contains a contradiction or understatement

 

Essay structure or how to write an essay

The structure of the essay is also different from the writings or other works of students. The presentation of your thoughts should be in the form of theses, which are immediately supported by a reasoned opinion - these are facts, experience, evidence or the opinion of scientists on the issue of essays. You should not use a lot of arguments, it only overloads the presentation, two points of view are enough as arguments.

Typically, the essay has a short introduction that explains why the author was interested in a specific question. Then follows a series of theses and arguments and a short conclusion, which now concretizes the author’s opinion on the issue under study. A fairly characteristic feature of the essay is emotionality, expressiveness of presentation, which is achieved by short, simple sentences. It is necessary to pay attention to the writing style, since the size of the essay does not make it possible to move from a scientific and terminological presentation to an artistic one. The author must understand that, despite the external subjectivity, the essay must have an internal single meaning, the consistency of the structure, arguments and judgments that express the position of the author.

Let's go back to the title, since this is the only thing that unites this genre with all other literary works. The title of the essay should to some extent explain the theme of the work, although the internal organization may be arbitrary, there are no formal restrictions. Conclusions may be present in the text itself; they do not need to be presented in a separate part. The narrative style is quite free, even spoken language is applicable. But the most interesting thing in the genre of essays is the use of paradoxes of thinking, the unification of outwardly completely different, associative. The essay makes it possible to see the familiar through the prism of the subjective gaze of the author, which sometimes produces a striking effect on the reader.

The use of essays in the learning process

When teaching in universities, teachers often use this genre, because it allows you to assess the creative potential of a student, his ability to express his own opinion in writing. There is no need to prove anything in the essay, you just need to be able to explain your vision of the subject.

However, even when expressing one’s own opinion, semantic errors can be made: the use of phrases that allow a double interpretation; listing of details; lack of examples and, of course, verbosity. An essay is the brevity, clarity and conciseness of the wording, which, if possible, is quite complicated, and therefore it is important to re-read the finished work several times. If it is difficult for you to evaluate your essay from the point of view of the genre, you can contact the specialists of our site or directly to your teacher before the work is completed.

TakeTones

The site https://taketones.com contains a wide variety of compositions and sounds distributed under the Creative Сommons license (with the possibility of further distribution, modification and commercial use). The site has an unlimited number of downloads by subscription and there is also a convenient selection of tracks.

 

Envatomarket

Australian stock Envato is one of the most popular venues among artists, designers, videographers and composers around the world. A special section of Audiojungle has collected a huge amount of stock tracks and sounds. You will not find free music here, but you can legally get any track for a small amount starting from $ 1. This is the difference between the service and the same Jamendo, where a standard license will cost $ 49. The site has a convenient search system for keywords, genre, mood of the track or its price.

 

Songfreedom

An online platform for filmmakers, event organizers, presenters and people who are looking for professional music and are willing to pay for it. The site presents a huge number of high-quality compositions by English-speaking artists, some of which were written by such famous musicians as Bob Dylan or Jason Mraz. The cost of the track depends on the purpose of use and is displayed when you independently enter the data of a future project in a special form, indicating, for example, that you are making a wedding video or a full-length film, as well as how many audience and distribution you expect. However, this imposes its difficulties in the search, since not all songs can be used equally in films and listened to at events. Therefore, to find the right track for a student or independent film, you will have to spend time. But it is worth it.

 

Audiosocket

An online professional music store where you can quickly and without troubles acquire high-quality compositions for any purpose. The cost of the track depends on the final product. For example, to purchase a composition for an independent indie film (without further broadcasting on TV), you have to pay 99 dollars. In total, the site features 50 thousand tracks (with "cleared" copyright), covering 204 genres. If this is not enough, you can turn to other similar indie venues - Musicbed or Marmasetmusic.

 

Filmstro

Filmstro is the most unusual resource for finding music in our collection, since this is not a site, but a music library in the form of a program that allows you to not only search for tracks, but also impose options on the finished video and edit them right there. Moreover, Filmstro has a technology for adjusting the track using three special controls (Momentum, Depth and Power), which allow you to change the number of sounding instruments, their dynamics and depth. Thus, you can adjust the track to the mood of the video, enhancing it or, conversely, making it calmer. You do not have to buy every track, you just need to pay for access to the entire database, which will cost much less. So, you can purchase a monthly subscription (a standard individual subscription for a freelancer costs $ 38), find the desired track and forget about the service until the next project. Your license will be valid even if you stop using the program, provided that you downloaded the track during the paid subscription period. Moreover, the creators of the library do not prohibit helping your fellow filmmakers by transferring tracks from the purchased library to them. You can familiarize yourself with the terms of use of the service in more detail in the FAQ section of the site.

 

Widespread high-speed Internet access, while reducing the cost of traffic, is becoming more commonplace in our country. In addition, providers pay a lot of attention to upgrading the equipment of the “last mile”, which significantly improves the quality of technical support for subscribers, and provides new service options. The number of Internet users is growing both due to the development of wired and wireless networks, and due to the huge selection of multimedia devices, such as phones, tablets, laptops, which are mainly used by subscribers as devices for accessing media resources.

This pace of development and diffusion of network technologies is increasingly pushing traditional television to the background. The situation in the television services market is such that cable and satellite TV providers provide a rather limited selection of TV channels and services, and, as a rule, the content provided is often duplicated. Internet TV, in turn, provides the viewer with substantial freedom of choice. Subscribers can connect only those channels that interest them (unlike cable TV, the operators of which provide channels with packages), or select specific content and the time it is viewed. However, not all providers can guarantee high signal quality at the moment. Thus, according to the development trends of the video content market, there was a tendency to shift the interests of the audience towards online video. However, the popularity of such services is growing, mainly among the youth audience, and this is partially due to the fact that Internet TV is not yet able to provide the most convenient access to content compared to traditional TV. The entertainment factor also plays a role: watching a video on a TV screen is more attractive than watching a computer or tablet.

Interaction is especially attractive when watching TV content, both for subscribers and providers. In fact, this is a two-way communication between the viewer and the provider, which can be implemented using the capabilities of Internet technologies, and thereby provide ideal conditions for the delivery and viewing of media content without restrictions. The main advantage of the global network is that the content is accessible from anywhere in the world. History has known attempts to combine the benefits of traditional broadcasting and interactive delivery systems. This is how traditional cable and satellite TV appeared, which provided the viewer with the opportunity to choose packages of channels according to their interests, and with the development of Internet technologies and the pursuit of the maximum audience, the viewer got acquainted with the concept of a large IPTV.

IPTV

IPTV networks are designed to transmit video signals using the IP protocol. Given the ability to use IPTV for various services, such as VoD, an individual channel package, and the ability to view recorded content, it becomes obvious that, unlike the standard approach to organizing TV broadcasting, an IPTV network should be designed with the possibility of serving multicast and unicast traffic. (the so-called multicast is necessary to optimize traffic and reduce the load on the network. This technology allows one broadcast, in the event that several subscribers are simultaneously viewing the same content, broadcast one stream to the network, instead of transmitting to each subscriber separate signal). In addition, IPTV technology has several unique technical features,

First of all, a fairly wide bandwidth is required: the MPEG-2 digital encoding standard is most often used when encoding a TV signal, and for high-quality transmission of video content in this format, the subscriber’s access speed to the network should be at least 4 Mb / s. If we are talking about HDTV transmission, then a speed of at least 14 Mb / s is required. However, these are the minimum requirements for group traffic. If you plan to launch the VoD service, then the access speed should be increased accordingly.

Despite the guaranteed high signal quality, some disadvantages of online broadcasting are inevitable. So, for example, a signal delay can occur both due to signal encoding, and due to buffer overflow at the moment of answering user requests (channel change). A network delay occurs at the time the request is executed, when the user’s request to change the channel is converted to a multicast request, and is associated with the further delivery of traffic to the user.

Customer service. As a rule, a client has the opportunity to buy an IPTV service together with a number of other services, and the subscriber is interested in ensuring that all services and functions work regardless of network congestion. Therefore, IPTV traffic must be guaranteed, and with the least possible delay. This requires the implementation of an intelligent subscriber service system that can independently determine the priorities for the most critical traffic, and reduce / increase the bitrate of media content depending on the load on the channel.

First of all, it is worth recalling that IPTV is a technology for transmitting digital television over IP. To ensure the normal operation of IPTV, it is necessary to create an architecture with the following components:

1. Reception and signal processing

2. Content Protection (CAS or DRM)

3. Video Server Complex

4. Management of services available on IPTV set-top boxes - the so-called middleware

5. Monitoring the quality of flows and client equipment

6. Subscriber devices

There are also complex solutions: middleware and a content protection system are built into the set-top boxes, and the STB set-top boxes of the MAG series can be considered the most successful example of this solution. This is a modern, stable, and secure subscriber equipment that meets all modern requirements, and complemented by free middleware with an open API. Due to this, the launch of interactive TV services does not require additional costs, and can be carried out in the shortest possible time.

IPTV, as an interactive technology, has many advantages and benefits. The wide range of services that pay-TV operators can provide using IPTV is as follows:

• Streaming

• Delayed view

• Network Personal Video Recorder

• Video on Demand

• Interactive applications

In general, IPTV is the same cable television, with the only difference being that the IP network architecture allows you to control the subscriber base and receive feedback from customers. And at the same time, despite the availability and simplicity of launching IPTV, this type of TV service is characterized by a number of problems and limitations. Considerable financial investments are needed to create the infrastructure and purchase video servers and equipment supporting multicast. In addition, IPTV is not designed for the mass market, since the provision of the service is limited by the operator’s network and attachment to special equipment (the STB or PC / MAC prefix mentioned above)

With regard to legal issues, the National Council on Television and Radio Broadcasting in Ukraine began to issue IPTV licenses relatively recently. However, the principles by which the committee is guided are not yet fully understood by providers and operators, since only local providers have obtained licenses, while the largest national operators are interested in obtaining this license no less.

In order for the subscriber of the Internet provider to be able to buy an IPTV service, the provider needs to take care of organizing a full IPTV architecture and open source iptv software . Two components of this architecture are on the user side. This is the so-called residential gateaway, i.e. a device acting as a network gateway for accessing Internet resources, and STB (Set-top Box), a device that receives an IPTV signal and decodes it for viewing on a TV screen.

The components that are on the provider side are as follows:

• Broadband Access node is a set of equipment for the provision of IPTV services, including reception, decoding, and broadcasting to the network.

• Aggregation network, or aggregation network is responsible for the efficient transmission of video signal to the network. Includes switches, routers, and broadband network gateways.

• Middleware is a software package both on the provider side, designed to control the network, and on the subscriber side, necessary for receiving and decoding the signal. In addition, the software is necessary for billing, and control of various aspects of the content.

• Digital Right Management. The software package is necessary for encrypting the transmitted data in order to protect content from pirates.

• Source media servers. The platform needed to store content.

• Encoders system - a system necessary for encoding and compressing content, thus adapting it for broadcast over an IP network.

A properly configured set of hardware and software should perform the following series of tasks:

• Ensure the speed of access to resources corresponding to the declared quality of video content.

• Minimize signal delay

• Ensure sufficient, and uniform network density. Access nodes should be located as close as possible to the user, which will significantly increase the efficiency of channel use.

• Reliability of the network at any point.

• Quality of Service (QoS).

The last point is worth considering in more detail. This item is separated from the access speed and network reliability, despite the fact that these parameters are key in the provision of IPTV services. For the quality of service, the so-called network intelligence. Since IPTV is not provided as a separate service, and, accordingly, the user, in parallel with watching TV, can surf, download files, chat with friends, play online games, etc., and each subscriber expects guaranteed content delivery, often not paying attention on channel load. The QoS task, in this case, is to prioritize and allocate network resources for optimal traffic transmission. So, for example, in the case of watching TV at the same time, and downloading files, the system gives IPTV packets the highest priority, and buffers the downloads

 

THERE

Another possible model of interactive TV is based on OTT technology. The main principle of this technology is that media content is always available in real time, and is not controlled by ISP providers. A feature of Over the Top technology is that the client receives media content from the content aggregator directly through the HTTP protocol. Thus, the viewer is able to continuously view, and the copyright holder - the ability to protect content. The OTT service provider gets the opportunity to monetize these services, guaranteeing access to a specific list of subscriber devices. To regulate access to content (including its publication and viewing authorization), a control system and a content encryption system are used.

The most successful and popular interactive features of OTT technology are as follows:

1. Video on Demand (VoD). A similar service is offered by Youtube, RuTube, IVI, Netflux, and Hulu.

2. Delayed View (Time Shift)

3. Broadcast TV over the Internet (Web TV): Yes, Katrina.tv, Planeta.tv

4. Broadcasting to mobile devices (multi screen) SkyGo, BBC iPlayer Yes, Cristal, etc.

5. Record for deferred viewing (PVR)

Most operators use either an advertising model or provide package subscriptions. As can be concluded from the foregoing, OTT can provide no less choice of services compared to IPTV, and the capabilities of some services are quite comparable in quality and convenience with the services provided on the basis of IPTV. That is why the spread of technology for transmitting video over networks of providers (Over the Top) is considered to be the most successful alternative to the development of TV services in the Internet space.

First of all, content providers and channel managers may be interested in launching and distributing OTT services. Due to the fact that OTT technologies are not tied to a specific provider, the use of the Internet as a platform for the distribution of content will help broadcasters and content providers expand their audience and cover new territories. And with the expansion of the coverage area, and, accordingly, the audience, service providers are able to use their resources more efficiently. From the point of view of financial costs, it is worth noting that the organization of the transmission of media content over the network is much less expensive compared to cable or satellite TV. Therefore, given the pace of development and spread of the Internet, cable TV operators, and eventually satellite ones, will have to decide on the transition to OTT services, i.e.

Regarding the interest of copyright holders, it must be emphasized that in OTT they may be interested in the innovative principle of the content protection mechanism. That protection is the basis that determines the development of this business sector. And given the fact that in our country the content market and the industry of protecting the rights of content owners are incredibly poorly developed, OTT can be the service that can teach people to pay for quality content.

According to the most common business model for providing OTT services, an intermediary operator is required. Its role is to offer and support an online platform on which the content aggregator will be able to place existing content, whether it be access to TV channels, or individual programs. Thus, the operator-aggregator can transfer some of the tasks of maintaining the quality of access to the shoulders of qualified intermediary personnel, thereby saving a lot of time and resources on launching online TV services. Such a scheme is quite advantageous, due to the minimal costs when using the available technical capabilities, the operator can enter the Internet TV services market and position itself as a reliable OTT service provider, gaining a positive reputation both among broadcasters and among the target audience.

Using the Internet as the main platform for the distribution of services provides a number of advantages for national and ethnic broadcasters. So, with the help of OTT technology, any emigrant or tourist will be able to access the TV channels in their native language, if only a person has access to the Internet, and a subscriber’s device, whether it’s a set-top box, or a mobile media player. Another feature of OTT is that operators will be able to try to return to the ranks of consumers of TV services a youth audience who, in recent times, is more interested in pirated content.

According to forecasts for the near future, traditional cable and satellite operators will continue to occupy leading positions. This is more likely due to the inexperience of the new format broadcasters, and the lack of well-established schemes for starting broadcasting on the Internet. In the future, it is assumed that the current scheme will be obsolete, and TV service providers will not be needed, as content producers will go on the path of direct delivery of content and services to consumers via the Internet. A similar scheme of relations between producers and consumers of content is possible with the help of a set-top box that adapts the Internet video stream for viewing on a TV screen. A good example of such a console is the AuraHD media player. This equipment allows not only to watch streaming TV, but also to use OTT services, with free VoD capability.

OTT vs IPTV

The advantages of online TV, whether IPTV or OTT over traditional broadcasting, are obvious: the ability to choose what, when, and in what quality to watch. As for the choice between these two technologies, the choice is not so obvious. The main advantage of IPTV over OTT is an established quality control system. In contrast to the algorithm for reducing the bitrate, which is characteristic for the transmission of media content in OTT, the use of an intelligent delivery priority determination system for IPTV broadcasting is more acceptable for a demanding client. However, given the high cost of equipment for IPTV broadcasts, most providers see the introduction of this service as an image solution, therefore, the range and quality of services can only develop in parallel with the provider’s material and technical base.

OTT is less demanding on hardware and software, therefore its development is limited, for the most part, by the subscriber’s access speed to the network. The audience is not limited to one provider, unlike IPTV, and for viewing you do not need to install additional software with unique settings, since you only need a web browser to view it. An adaptive content transfer algorithm allows you to use an access channel of less than 4 Mbps (when compressing video content using the H.264 codec, the minimum speed is 2 Mbps). At lower speeds it is possible to use the download followed by viewing. This flexibility in traffic delivery algorithms sets OTT apart from IPTV.

As for the advantages of these two technologies, it can be safely stated that OTT is the undoubted leader, judging by the convenience and accessibility for the end user. As already mentioned, OTT is not tied to any of the specific operators, and is available anywhere in the world where there is Internet access. High quality content, plus the ability to view on mobile devices, adaptive bit rate (a technology that adapts to a specific Internet channel speed), and a wide range of interactive services - all this distinguishes OTT from IPTV. Broadcasting can be carried out not only by an operator with access to subscribers' accounts, but also by any owner of media content. In order to be able to sell content to a viewer, the copyright holder must take care of integrating the content access system into the subscriber device. In Ukraine, the most advanced alternative to such devices is the Aura HD media player. The main advantages of this device are support for all major media formats and codecs, and moreover, the device is accompanied by lifelong technical support: software updates, expansion of functionality, and a list of supported services.

As for the shortcomings of OTT technology, it should be noted that the content is delivered over an unmanaged network. This means that the content owner cannot control the subscriber’s channel width. Therefore, the video can slow down at the moments of buffering, and have a low quality. However, this problem can be solved. Since the main task of the operator is to provide the user with a continuous media stream, without delays or slowdowns, the bitrate of the stream must adapt to the speed of the Internet connection. Thus, the subscriber receives a continuous broadcast, the quality of which changes at every single moment when the connection speed rises or falls. This principle avoids buffering and associated image delays, ensuring optimal image quality. And yet, it’s worth noting that image quality may be degraded, albeit briefly and slightly. And, even despite this drawback, OTT technology can be considered the best way to deliver media services to the user, and increase the loyalty of subscribers, especially those who can not afford a high-speed Internet connection, or use outdated technology.

A common drawback of both technologies is the inconvenience of watching broadcasts. Mobility and interactivity make IPTV and OTT ideal for viewing on a computer screen, tablet or smartphone, but for full functionality on the TV screen, the user will need to buy IPTV set-top box or set-top-box.